What is social marketing


What is social marketing


Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.

In the Healthcare sector, “Social marketing” is an approach to persuade people to accept ideas and attitudes, perform healthy behaviors, refer to health facilities, and receive health products.

 role of social marketing in health promotion.
Social marketing now uses commercial marketing techniques—such as analyzing target audiences, identifying the objectives of targeted behavior changes, tailoring messages, and adapting strategies like branding—to promote the adoption and maintenance of health behaviors.



Topic: Marketing and Communication.

1. What is social marketing

2. What is the social marketing implication for healthcare practice and practices/institutions competition?

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